The Breeze stored-value card was cutting-edge at the outset, which was a time a phenomenon called “cell phone addiction” was just starting to make headlines.Īs MARTA observed in a Sept. In 2007, the Breeze card was implemented for reasons that included a crackdown on fare evasion. Annual ridership in 2018 was 120.2 million in unlinked trips, meaning one trip on a bus or a train, according to a report by the Federal Transit Administration.įrom 1992 to 2007, tokens the size of a nickel were the standard method of payment on MARTA. MARTA is ranked as the nation’s fifth largest transit system in terms of ridership, according to a May 27 report from the American Public Transportation Assoc. Near-term milestones for fare payments include: 2023 – credit card payments are to be accepted directly at a station turnstile or bus door 2025 – the transition to a new Breeze card system is to be complete, in time for the start of passenger service on MARTA’s first bus rapid transit system, from the Summerhill neighborhood to near the Five Points Station.Ī major caveat of the new fare collections system is that cash will still be accepted.Īlthough MARTA has had mobile payments in discussion since at least 2015, the decision to implement was a big one that took time. MARTA’s plan to modernize the fare collection system intends to provide riders with more payment options while lowering operating costs and integrating with partners’ systems. Mobile devices now can pay fares on Atlanta Streetcar, are tip of iceberg for region - SaportaReport Close
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